Conversion optimization involves A/B testing two versions of your website against each other with the goal of finding the version that converts better. CRO therefore mainly involves testing various factors on a website to find out if and how they influence conversion. It sounds like a lot of work, so it makes sense to wonder
The rise in e-commerce is expected to continue with more shoppers preferring the technology, aesthetics, retail experience and innovative store designs of e-commerce sites to traditional storefronts. For online retailers, this presents a lucrative opportunity. There is a lot to be made from e-commerce. So, how do you measure the success of your e-commerce business?
There is a myriad of online retail stores these days due to the popularity of online shopping. You can purchase anything online from furniture to groceries. And there are multiple retailers selling the same things online thus there is a lot of competition. Most websites want to increase their business conversion rate so that they
For a new e-commerce site, you need to start strong if it is to survive the cutthroat industry of online business. Here are a few tips you can use to hit the ground running when optimizing the conversion rate for your new site. Understand your business Before embarking on a CRO campaign, you must first