Get more Sales with E-commerce Conversion Optimization – 10 Tips to Follow
Increase Your E-Commerce Business Conversion Rate
Let’s face it – the e-commerce world has grown immensely and has revolutionized the way customers shop online today. The e-commerce industry has proved to be a profitable and successful business opportunity for various businesses, even though has turned out to be a negative investment for some organizations. The reason for this failure is because of the leakage in the promotion practices that lowers the business conversion rate for the e-commerce shops.
The good news is that these leaks can be fixed, especially if you consider the assistance of a professional e-commerce marketing company. They can help you trace the leaks and fix them in no time.
In order for you to increase the business conversions, you need to do a few things first. We’ve decided to help you by presenting you 6 steps that could help you achieve the results you want.
6 Steps to Help You Boost the Business Conversions
Follow these 6 steps and you will be able to boost the business conversion rate for your e-commerce shop:
The Importance of Social Media Marketing – According to the statistics, around 84% of the e-commerce customers check the reviews on the social media sites first before visiting or buying from an e-commerce shop. This again proves the importance of social media marketing and how with the help of a professional e-commerce marketing company you can develop an effective social presence of your business and increase your conversions.
Popularity as an E-commerce Brand – The truth is that most online buyers prefer to purchase from popular e-commerce stores or stores that have a high search engine ranking. So, if you want your e-commerce store to rank high on Google or other search engines you would have to use professional assistance from your e-commerce marketing service company and focus on effective e-commerce SEO services so you can boost your brand popularity.
Product Reviews & Recommendations – If you are cooperating with an e-commerce marketing company you can work on marketing techniques that can help you enhance the rate of product reviews and recommendations by using promotion of offers on products. You can also use SEO marketing to promote product offers and attractive deals.
Enhance Shopping Cart Conversion Rate – You’ll be surprised to hear the number of people who abandon their shopping cards and don’t complete the buying process. The reason for this is hidden shipping fees or complicated return policy. You have to keep in mind that customer satisfaction is crucial if you want to improve your shopping cart conversion rate. So, make sure to provide all shipping fees to your customers and ensure they are fine with these charges. Also, make sure to simplify the return policy you offer and provide additional helpful information that can clarify everything.
Offer Different Payment Options – You need to offer your customers several payment options to choose from. Some buyers would like to pay with credit card and some with PayPal. Ensure their needs are satisfied.
Productive Content Representation & Marketing – The e-commerce stores with impressive content for products such as product description, images, and etc. have a better conversion rate when compared to those who haven’t a productive content.
A Final Word
These 6 steps are proven to be effective when it comes to maximizing the business conversion rates for various e-commerce businesses. Make sure to use these steps and you will be able to drive more visitors to your site and convert those visitors into active buyers.
Conversion optimization involves A/B testing two versions of your website against each other with the goal of finding the version that converts better. CRO therefore mainly involves testing various factors on a website to find